IF you own a Facebook Page or five, it isn’t enough that you get users to Like it or allow them to turn it into their free-for-all chatroom. You have to take the reins and engage them in targeted discussions and activities that inspire loyalty and attract more fans.
As it is, interacting on the site has already become more challenging. Since Facebook has introduced its Timeline and News Feed, the resulting changes have taken their toll on Facebook Page activity. According to recent Edgerank studies, this has caused less impressions and significantly lower involvement from users.